The Green Market
The demand for green homes is growing. Real estate agents report faster home sales with green homes. Why? Experts point to higher home-efficiency ratings, lower utility bills, and the health and safety benefits that go along with building green. But for many, of course, just plain “doing the right thing” is enough of a reason to build and buy green.
There is an increasing interest in healthy lifestyle choices, quality of life, environmental sensitivity and energy-efficient products. Real estate agents often lack the basic knowledge they need to promote green homes effectively. Yet the buyer base is there. News stories abound on the explosive growth in the market for organic foods, yoga, massage and hybrid cars. Green homes attract the same buyer base, and a polished market message appeals to their values: health, value and sense of quality.
EcoVillage homes offer energy efficiency, better indoor air quality and environmentally friendly materials and construction practices.